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Llewellyn Devereaux

Llewellyn Devereaux






Who Is Llewellyn Devereaux

Llewellyn is an energetic and charismatic global speaker (The stage is his Colosseum and the mic is his sword). His is a Strategy/Innovation Consultant for Businesses, Universities and Government, Global Speaker, and Founder. His objective with his talks is to always invigorate, educate and inspire the clients' audience leaving them wanting more and as a result, he’s given more than 200 talks for clients in multiple countries and is a best selling author of the book "The Mastery Code." Llewellyn is the CEO and founder of The Genie Group, grew up in Pretoria Centurion where he matriculated at Sutherland High School, built his life in Johannesburg and now resides in Cape Town. He is in a Strategy/Innovation Consultant, Best-selling Author, Global Speaker, and writes for publications worldwide.


After completing his studies at Wits University having done Economic Science, Llewellyn had an idea in 2012 to invent the world’s first premium anti-hangover shooter, Lohocla (alcohol backwards), a product to help alleviate the symptoms of a hangover so that responsible people could still function after nights out. It took him several years to develop the product which is now nationwide at liquor stores and is now about to be exported globally.

His mission is connected to growing the wealth and productivity of the 3rd world, also tackling unemployment where he wants to liberate the mental barriers and blocks in individuals that has come as a result of past programming thereafter. His plan is to send Africa into the new dimension. 

His teachings penetrate deep into the belief systems where of people where the work needs to be done but where most refuse to face because of all the distractions life throws at us. His primary areas of teaching are to share the keys to wisdom, wealth and progress, and consults in areas of innovation & strategy and helps companies and governments with fresh & exciting ideas for growth while helping with implementation because he believes talk is cheap and is unapologetic about building a thriving ecosystem by  harnessing real entrepreneurial passion.


As a result of the products’ success, Llewellyn was named one of the top 40 under 40 Entrepreneurs in Africa by African Independent Magazine in 2018, he has given many talks and eventually started his own seminars in partnership with Tsogo Sun where he teaches his philosophy “The Mastery Code” that teaches Self-Mastery, Money-mastery and purpose to individuals and businesses about how they can go on the offensive instead of being stuck in defense mode. This led him to write the much-anticipated book that teaches his philosophy of life. He has spoken on multiple stages at conferences and TED talks.


He is now a mentor at the Allan Gray Orbis foundation and the Director of Innovation and Entrepreneurship for the Africa Trade Chain to help with the South African implementation of the AfCFTA (African Continental Free Trade Agreement) as seeing Africa thrive is a burning passion of his.

Keynote Topics:

  • Entrepreneurship (From concept development all the way to sales & marketing)

  • Self Mastery (Leadership, resilience, dealing with fear, limiting beliefs etc)

  • Winning (As an individual and as business)

  • The Future of Africa (Economics based)

  • Innovation (Creative Destruction of industries)

  • Purpose

  • Progressive Mindset (Unlearning, Learning Re-Learning)

  • The future economies and new opportunities for growth




2013 - Current

2013 - Current

2013 - Current

Published the book The Mastery Code

Top 40 under 40 Entrepreneurs in Africa independent magazine in 2018

Founder and CEO of The Genie Group

Co-Founder of Lohocla Global

Keynote Speaker


The Mastery Code

The Mastery Code

A book that teaches progressive mindset using three spiritual pillars: Self-Mastery, Money-Mastery and Purpose. Too many people are trying to do new things with an outdated mindset that is programmed to self-sabotage any potential progress.


This book teaches the reader about the programs he/she has that they were or were not aware of and then teaches how to self-program the subconscious mind using age old techniques. The aim of the book is to move people from a state of living in defence mode to living life in attack mode.


"Llewellyn Devereaux was initially invited to UNISA’s 2019 Industry Advisory Board, where he participated as a panel member in a meeting to determine whether the programmes offered by the Department of Marketing and Retail Managements (DMRM) were still relevant to industry needs and expectations. Due to his insightful contribution, he was selected to become a keynote speaker in 2020 at UNISA’s DMRM’s Industry Colloquium. The purpose of the event was for academics to gain insights of current trends in the marketing industry, specifically focusing on topics including Africanisation, digital marketing and marketing in the 4th and 5th industrial revolution. His contribution at both events was unique and very informative, his passion for entrepreneurship is admirable. We as a department look forward to working with him in the future."

- Ms. E. Mahlangu Lecturer: Department of Marketing and Retail Management -

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